Verify Brand unveils new traceability software version

Digital authentication specialist Verify Brand has launched version 4.0 of its VB Enterprise software, designed to support serialisation initiatives and track-and-trace applications across the supply chain.

The platform supports real-time product information, authentication, tracking and reverse logistics for "enhanced supply chain visibility and customer interaction," according to the company.

VB Enterprise 4.0 features a new web 2.0 user interface, asynchronous processing to boost performance and improved security features, as well as new and enhanced mobile applications for smartphones.